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How to Create, Publish and Sell eBooks
by  Ozioscilator,  mangt@portaldepot.net
Last modification date : Fri, March 16, 2007

Welcome to the exotic world of ebooks. The following article will demonstrate what it takes to create, publish and sell ebooks over the internet. The tutorial includes the basic process with reviews of any needed software.

How To Create eBooks: To create an ebook you will first have to decide whether you want to use PDF or the HTML format that can be compiled into an .exe file. There is no saying that one format is better then the other. What should guide your decission is the functionality of each format type. The PDF (Portable Document Format) by Adobe is a bit clumsy to use, and the documentation is outrageous to follow. However, if you intend to make hardcopy books, then you can use the PDF file as a camera ready copy, for any print station to make hard copies. This could save you camera ready money, for which the process of proofreading, setting text an images, on special print paper, will sustain a deffinite cost. Plus, you can display any PDF ebook on the internet and also list your PDF books with "eBook Websites".

You can also list .exe files with ebook selling websites. In fact most internet ebook websites require your ebooks to be in either the PDF and / or .exe (html compiled) formats, for the purpose of easy downloading. An html ebook is simply a document written in html, which can also be displayed on the internet. Some advantages to writting html ebooks are the versatillities of writing in html. Once you establish the language, you can easily incorporate, images, sound files or audio-video presentations within your html ebooks. You can even dress up the pages to match some exotic look you might come across on the internet. To put it in other words, all the functionality you find with html documents in current day browsers, can be asimilated into your ebook. You can incorporate any html tags, CSS style, javascripts and PHP files into your ebook documents, this gives you all the versatillity that can be found on the internet.

However, if you don't have the time to learn html, css style and javascript to make your ebooks interactive you might try the "eBook Template" by Tech Systems.com. This eBook Template is written in HTML, css and javascript. The template implements a great navigational system that includes next and previous buttons, on every page, and a view any page <go to>. With their cascading menu system, you can incorporate any number of chapters and any number of subpages. They also supply a free demo at the URL address above.

Otherwise, you will need an html editor to write the html, css and javascript code. We suggest getting a full-featured html editor, it may give you the experience you need if and when you want to create a website for displaying your ebooks. You can download a free copy of the HTML Kit, which is a full-featured html editor sponsored by the W3c"s organization.

If you write your ebooks in HTML, CSS style, Javascript and or PHP, all the html, images, javascripts, and any sound ... files, must be compiled into a single .exe file for ease of transport.

How To Publish eBooks: After you create your ebook you must then display the ebook on a website. It is a requirement of most ebook selling websites, that you have an established webpage that clients can view the features and or purchase your ebook. So to publish your ebook you must establish an internet presence. You will either have to learn HTML and program your own website, get a wysiwyg editor and make a simple website, or employ a website design company. HTML is not real hard to learn, but to write your own site you must consider learning both html and css (cascading style sheets) simultaneously.

The second part of publicizing your ebook is to promote your ebook and or your website that displays the ebook. To promote your ebook you should list your book with the multitude of ebook selling websites. Here is a site with fabulous tutorials, ebook resources and a master list of ebook companies to submit to.

eBook Publishing Tools

Here is another link to 117 ways to promote your website.

Traffic 4 Me.com

Remember your ebook must be in either PDF or .exe file format to list your ebooks. And you must also have an internet presence to show the features and or purchase the ebook.

How To Sell eBooks: To sell your ebooks you have to make the choice between PDF and .exe file formats. If you choose PDF you will have to purchase Adobe's Acrobat Reader/Writer. If your choice is to compile your html documentation we recommend eBook Compiler or E-book Gold, both compilers are very popular. Once you have your ebook file, you have to choose a payment program like Paypal, the most popular payment program on the internet, or some shopping cart with a payment processor. If you plan on selling less then 30 digital items (ebooks,software,images) then we suggest using Paypal with a third party software called Linklok for Paypal.

The PHP program is written by Vibralogix and is especially programmed to be used with the Paypal buttons. There are three good reasons for incorporating Linklok for Paypal. The first is that ebooks are considered intangible items and the Paypal buttons are basically set up for processing tangible items, like cellphones, electrical appliances or any shippable merchandise. However, intangible items must be downloaded to the clients computer, to download your digital egoods, using Paypal buttons and their payment program, you must incorporate a digital delivery system like Linklok for Paypal. Paypal does not have their own digital delivery system. For whatever the reason, you can still use Paypals credit card processing with their "Buy Now" buttons, to process the transactions, but you must incorporate a third party "Digital Delivery System".

At this point, you might be wondering why go through this process when you could consider hooking up to some payment gateway that includes a digital delivery system. Well the main reasons are that Paypal isn't the biggest payment gateway for nothing. Paypal without any doubt has the lowest rates on the internet, at just 2.5% charge for each transaction. All other gateways start at 6.5% and after any various monthly fees, you end up with a much smaller piece of the pie.

The Paypal system is well developed and is considered to be the best on the internet. With this fact in mind, the "Linklok for Paypal" digital delivery system is easy to install. After you have installed your paypal buttons, you simply input each sale item, price and download url into the linklok.php file. You can input one item, 10 items or even a hundred items manually. You then simply upload the linklok.php file to your server, and you will be up and selling your digital goods, with the lowest 2.5% transaction fee on the internet. Otherwise, you will have to consider signing up to a gateway processor for no less then 6.5% on every transaction, and most have some monthly fee's for serving your delivery system from their servers. And most gateways also charge a set up fee where Paypal has no setup fee.

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